Betts Names The Marx Group as Agency of Record for Marketing and Public Relations
Betts Spring Company Names The Marx Group as Agency of Record for Marketing and Public Relations
Fresno, Calif. - (November 20, 2012) – Betts Spring Company, a diversified manufacturing and distribution business providing high quality, value-added products and services for the commercial transportation market, has hired The Marx Group as the company's agency of record for marketing communications and public relations. The Marx Group will support Betts Spring and its three business units involved in truck parts distribution and service, spring manufacturing and the manufacturing of spray suppression products including fenders and mud flap hangers.
The Marx Group will help develop marketing and sales strategies, advertising creation and placement, trade show support, public relations writing and distribution, and represent the company to trade and consumer media.
According to Bill Betts, vice president, “The Marx Group was selected based upon the agency's significant experience and vast contacts in the commercial vehicle and automotive aftermarket industries, along with their reputation for creative marketing, public relations and business building skills.”
About Betts Spring Company
For over one hundred forty (140) years and during six generations of continuous family ownership, Betts Spring Company has practiced daily the mission of its founder and decorated spring maker William Michael Betts I – “Building Well, Serving Better.” From its proud beginning as the first spring manufacturer in the Western United States, Betts has developed into a diversified concern that serves heavy duty transportation, aftermarket automotive and other industrial sectors with innovative, patented products and services made in the USA. For more information, visit www.betts1868.com.
About The Marx Group
The Marx Group (TMG) is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including research, business development strategies, lead generation programs, customer retention processes, advertising, websites, public relations, collateral, on-line marketing, tradeshow programs and interactive campaigns. TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael CA, the company has creative and account teams in New York, Chicago, Houston, Nashville and Southern California. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs. For more information about The Marx Group, phone 415-453-0844 or visit www.themarxgrp.com.