Betts Spring and Life-Time Fenders Appointed Preferred Vendor to HDA Truck Pride

Betts Spring and Life-Time Fenders Appointed Preferred Vendor to HDA Truck Pride

Fresno, CA (July 26, 2011) Betts Spring and its wholly owned subsidiary Life-Time Fenders have received the highly desired designation of Preferred Vendor for members of HDA Truck Pride, North America’s largest independent provider of parts and service to the commercial vehicle aftermarket. 

HDA Truck Pride’s Preferred Vendor Program is a relatively new program evolving as a result of the merger of HDA and Truck Pride on January 1, 2011.  The goal of the Preferred Vendor Program is to identify recognized leaders in key product categories that are valued by HDA Truck Pride’s fleet customers for joint development of marketing programs that bring efficiency and profitability to the supply chain.  HDA Truck Pride’s Preferred Vendor Program is designed to provide superior value to fleets while rewarding its members and designated suppliers with increased market share. Betts and Life-Time are the fourth such manufacturer to be so designated in the Preferred Vendor Program.

Mike Betts, President of Betts Spring Company, spoke enthusiastically about the opportunity afforded by HDA Truck Pride’s recognition.  “Betts and Life-Time brands are the first choice of leading fleets when specifying spray control solutions.  With our recent addition of the Spraydown Aero Guard brand to our arsenal, we are uniquely positioned to serve the market with products focused on safety, savings and sustainability.  As a Preferred Vendor, we can partner with the full membership of HDA Truck Pride to deliver these solutions with great value to fleets across North America.”

HDA Truck Pride also expressed its enthusiasm.  “Betts and Life-Time have been long-term suppliers to our members”, stated Don Reimondo, CEO of HDA Truck Pride.  “Their interest in participating in our Preferred Vendor Program and willingness to further extend their resources for the benefit of our members and customers is passionate.  We welcome Betts and Life-Time to our exclusive Preferred Vendor Team and look forward to partnering for mutual success.”

About Betts Spring

For over one hundred forty (140) years and during six generations of continuous family ownership, Betts Spring Company has practiced daily the mission of its founder and decorated spring maker William Michael Betts I – “Building Well, Serving Better”.  From its proud beginning as the first spring manufacturer in the Western United States, Betts has evolved into a diversified manufacturing and distribution company servicing the requirements of heavy duty trucking, automotive and industrial clients with innovative, patented solutions, products and services made in the USA.  For more information, please visit

About HDA Truck Pride

HDA Truck Pride is North America’s largest independent provider of parts and services to the commercial vehicle aftermarket. With over 700 distribution locations and over 400 service facilities, HDA Truck Pride’s footprint is outmatched by none. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The new entity offers training, sales and service support, and marketing programs all focused on growing the business of its members, fleet customers and service experts. HDA Truck Pride, bringing value and a big footprint. For more information, please visit